The fewer ingredients, the better. Here's what you need to know about what goes into cat litter—and what shouldn't.
These natural materials have proven themselves effective for generations. No gimmicks, just function.
The gold standard in natural odor elimination. Made from sustainably sourced wood, activated charcoal has an incredibly porous structure that traps odor molecules.
A single gram has over 3,000 square meters of surface area—all available to capture ammonia and other odor compounds at the molecular level.
A naturally occurring clay known for exceptional absorption and clumping properties.
Sustainably sourced sawdust and wood pellets provide natural odor control and absorption.
Corn, wheat, and other plant-based ingredients offer renewable, often flushable alternatives.
These common additives are marketing solutions, not cat solutions. Your litter doesn't need them.
Overwhelm cats' sensitive noses. Often cause litter box avoidance.
Mask odors instead of eliminating them. May irritate respiratory systems.
Unnecessary with quality clay. May be harmful if ingested during grooming.
Purely cosmetic. Cats don't care what color their litter is.
Manufacturers don't always make it easy. Here's what to look for when shopping for honest, simple litter.
Purrify keeps it simple: natural biochar and clay. That's it. No fragrances, no chemicals, no gimmicks.